Pip Magazine was started by Robyn Rosenfeldt in 2014 as a way to share practical and inspiring stories with like-minded people.
Having recently moved to the far south coast of New South Wales with her young family, Robyn was looking for a way to incorporate her passion for permaculture and sustainable living with her background in photography and journalism.
Living in a very small town there weren’t a lot of options, so after completing a permaculture design course she found her calling. To create a much needed Australian permaculture magazine. There was an English one and an American one, but nothing for Australia or the southern hemisphere.
Being seven months pregnant and already having two small children meant she had to keep her ideas in the planning stage for a while. Two and a half years later, Pip was launched into the world.
Pip was originally funded through a crowdfunding campaign. Enough money was raised to pay for the first print run and that meant Pip could become a reality without starting in debt. Pledges came in from around the country from people who were excited about the idea of a magazine that would speak about the things they cared about. Many of those initial pledgers are still subscribing today.
Pip is published out of Pip HQ which is a converted barn on Robyn’s property. Robyn manages Pip with a small team and fits it in between, raising kids, growing food and some obligatory surfing to keep mind and body functioning.
The aim of Pip Magazine is to share ideas, information and inspiration about living more sustainably using permaculture principles. We make it beautiful, with gorgeous illustrations and photography so that people are drawn to it and want to pick it up and while flicking through it find something that inspires them to make positive changes in their lives.
The articles are practical and clear and this makes it accessible to anyone who might read it. You don’t need to have extensive knowledge about permaculture or sustainability to get something out of it. But it is also relevant to those who are already living a sustainable life and want more ideas and inspiration.
At Pip Magazine we make considered choices about all aspects of running our business from the paper we choose to print on to the power we run our office with down to the tea and coffee we drink.
We know that producing a magazine and shipping them around the country has embodied energy but we do our best every step of the way to minimise these impacts.
We print Pip with a 100% recycled paper cover and FSC paper pages. We print with an Australian company that uses 100% vegetable inks and are committed to environmental responsibility and are internationally accredited with ISO 14001 – Certified Environmental Management.
Our office is run on grid connected solar power and uses rainwater collected from the roof. Because we run a home office we have minimal travel miles and we are able to eat from the garden and create our own homemade food.
When our initial mail out goes out from the mail house, we use recycled paper hand packed envelopes instead of the usual ‘biodegrabeable’ plastic wrap. There is a significant extra cost involved in doing this but we insist on practicing what we preach.
In our office we try to keep waste creation to a minimum. Any boxes that we can’t reuse to resend things to customers we use for sheet mulching in the garden. We compost all food scraps and recycle paper, soft plastics and other recyclable waste, although we make every effort not to make it in the first place.